Valuecommerce Misses Second Quarter Revenue Forecast Due to Advertiser Changes

TOKYO, Jul 29 (Pulse News Wire) – Valuecommerce CO.,LTD. (2491.T) reported second quarter earnings that fell short of previous forecasts due to changes in advertising strategies by some clients.

For the six-month period ending June 30, 2026, revenue was forecast at ¥6.400 billion but came in at ¥5.797 billion, a decrease of -¥602 million or 9.4%. Operating profit also missed expectations, falling below the projected -¥700 million to reach -¥560 million. However, cost-cutting measures exceeded initial projections, leading to higher-than-expected operating profit and ordinary income figures. Additionally, extraordinary gains from asset sales contributed to a stronger net income performance compared to the previously estimated per share.

Actual net income stood at per share, reflecting an improvement over earlier predictions. Regarding the full fiscal year 2026, the company maintains its original guidance set forth on January 30, 2026. Any necessary adjustments based on future performance trends will be disclosed promptly. The discrepancies stem primarily from shifts in affiliate marketing campaigns and unexpected costs associated with headquarters relocation.

Despite these challenges, the firm's ongoing efforts to reduce expenses have positively impacted profitability metrics beyond initial estimates.