Nippon Ski Resort Development Changes Shareholder Benefits to Online Purchases and Adjusts Discounts

TOKYO, Jul 10 (Pulse News Wire) – Nippon Ski Resort Development CO.,LTD. (6040.T) announced changes to its shareholder benefits program aimed at improving convenience and increasing utilization rates for domestic customers.

Starting July 31, 2026, shareholders will receive online purchase options and revised discount rates for ski resort activities. Current paper-based coupon distribution will transition to digital delivery, reducing operational burdens and enhancing customer satisfaction. Under the new system, shareholders holding shares based on the July 31, 2026 record date will receive five gondola activity tickets with a 50% discount instead of the previous 40% discount.

Winter season lift day passes will now offer a 30% discount compared to the former 25% discount. Additionally, shareholders will benefit from pre-payment options for increased efficiency and reduced congestion at resorts. The updated benefits will be mailed out to eligible shareholders on October 19, 2026.

Further details regarding interim benefits will be communicated once finalized.