TOKYO, Mar 30 (Pulse News Wire) – NEO MARKETING Inc. (4196.T) announced today that its board of directors approved a share purchase agreement to acquire all shares of PA Communication Co., Ltd.
(hereinafter referred to as “PAC”). The acquisition aims to strengthen the group's marketing services through integration of PAC’s PR capabilities and expertise in beauty marketing communications. Under the deal, NEO MARKETING will purchase 220 shares of PAC for approximately ¥110 million. Additionally, advisory fees amounting to ¥16 million will be incurred, bringing the total estimated cost to ¥126 million. The transaction is scheduled to be finalized on April 28, 2026.
Established in February 1997, PAC specializes in branding strategy development, content creation, digital marketing, events, and PR services across various platforms. With strong ties to leading brands and robust operational experience, PAC complements NEO MARKETING’s existing service offerings, enhancing overall client support and cross-selling opportunities. In the fiscal year ending December 2025, PAC reported revenues of ¥410.2 million and net income of ¥11.8 million. Following the acquisition, PAC is expected to join NEO MARKETING’s consolidated subsidiaries starting from the third quarter of the fiscal year ending September 2026. While the immediate impact on NEO MARKETING’s consolidated performance is anticipated to be minor, the long-term benefits are seen as significant contributions to growth and value enhancement.
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