Source disclosure: February 20, 2026
NEO MARKETING Inc. [4196.T]
TOKYO, Feb 20 (Pulse News Wire) – NEO MARKETING Inc. (4196.T) announced today that its board approved the acquisition of Essence Marketing Co., Ltd.
Through a share purchase agreement scheduled to close on April 1, 2026. The deal involves acquiring 100% of Essence Marketing's shares for approximately ¥66 million. Additionally, NEO MARKETING plans to dispose of 5,000 ordinary shares to Mr.
Essence Marketing specializes in social media marketing strategies targeting younger audiences, particularly leveraging platforms like TikTok. By integrating Essence Marketing’s expertise, NEO MARKETING aims to enhance its service offerings and strengthen its position in the market. The acquisition is expected to contribute positively to NEO MARKETING's long-term corporate value and growth. Following the transaction, NEO MARKETING expects Essence Marketing to become a consolidated subsidiary starting from the third quarter of the fiscal year ending September 2026.
The impact on NEO MARKETING’s consolidated performance for the current fiscal year is anticipated to be minor but could significantly benefit future results.
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