Source disclosure: February 13, 2026
LOIVE Co., Ltd. [352A.T]
TOKYO, Feb 13 (Pulse News Wire) – Loive CO.,LTD. (352A.T) revised its fiscal year 2026 earnings forecast due to increased competition and changes in customer acquisition strategies.
The company now expects lower membership growth but higher advertising expenses aimed at securing long-term market share. For the fiscal year ending March 31, 2026, LOIVE projects revenue of ¥11.42 billion, down from the previous estimate of ¥12.31 billion. Operating profit is expected to be ¥650 million, compared to the earlier projection of ¥1.420 billion. Ordinary profit is anticipated at ¥550 million, versus the prior estimate of ¥1.369 billion. Net profit is set to be ¥335 million, a decrease from the previously estimated ¥914 million.
The revision reflects challenges in acquiring members organically, leading to a shortfall of ¥1.8 million members against initial plans. However, the company intensified efforts in merchandise sales, resulting in a revised plan of ¥845 million, up from the previous expectation of ¥757 million. Additionally, LOIVE invested heavily in advertising, spending an additional ¥231 million through September and planning further investments of ¥205 million in the fourth quarter. Despite the negative impact on near-term profits, management believes these measures will bolster future performance and corporate value. LOIVE continues to focus on expanding its Pilates K studios while optimizing costs across the organization.
The company's strategy includes enhancing product offerings and launching HR services to mitigate the adverse effects of reduced organic member acquisitions and increased marketing expenditures.
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