Jelly Beans Group Secures Exclusive Rights to Sanrio Men's Line GENTii

TOKYO, Jul 02 (Pulse News Wire) – Jelly Beans Group CO.,LTD. (3070.T) announced the signing of an exclusive sales agreement with Auren for the men’s fashion brand GENTii featuring Sanrio characters within Japan.

Under the deal, JELLY BEANS GROUP will act as the sole distributor and marketer of GENTii products across various channels including e-commerce, social media, retail stores, and wholesale operations. Sales are set to commence in the second half of fiscal year 2027. The partnership leverages GENTii's brand strength and JELLY BEANS GROUP's integrated marketing capabilities to tap into high-sensitivity consumer segments and inbound demand.

The company plans to introduce trend-driven menswear that aligns with Korean fashion trends, aiming to capitalize on growing interest in unique and fashionable apparel. In a separate note, JELLY BEANS GROUP highlighted that while the expected impact on revenue expansion and profitability is positive, the full-year forecast does not yet account for potential changes due to this agreement. Any significant effects on the annual performance will be disclosed promptly if identified.