Jelly Beans Group Secures Exclusive Rights to GENTii Brand

TOKYO, Jul 02 (Pulse News Wire) – Jelly Beans Group CO.,LTD. (3070.T) announced today that it has entered into an exclusive sales agreement with Auren Corporation for the GENTii brand, which features Sanrio Characters licensed menswear.

The agreement was signed on July 02, 2026, securing the rights to distribute GENTii exclusively within Japan. Under the agreement, Jelly Beans Group will leverage its integrated marketing capabilities, including e-commerce operations, social media management, and wholesale networks, to launch and expand the GENTii brand domestically. Auren Corporation, established on March 14, 2025, holds a capital of ¥50 million.

This partnership is expected to create new revenue opportunities for Jelly Beans Group in the growing menswear market. By integrating its comprehensive marketing functions, the company aims to transform the brand's aesthetic appeal into increased sales. Additionally, the company plans to maximize brand recognition through collaborations with department stores, online platforms, and sports events.