Source disclosure: January 23, 2026
JELLY BEANS GROUP Co., Ltd. [3070.T]
TOKYO, Jan 23 (Pulse News Wire) – Jelly Beans Group CO.,LTD. (3070.T) announced today that its board of directors approved a business alliance agreement with NTT Sportict (NTTSportict).
The pact aims to leverage AI camera technology for urban sports events and develop digital solutions for local governments. Key areas of collaboration include joint promotion of live streaming services for sports events, co-development of sports video platforms, and implementation of sports DX solutions for municipalities.
Both companies will also explore marketing opportunities through data analytics and brand development initiatives. This partnership is expected to expand Jelly Beans Group's presence in the sports digital transformation sector, creating new revenue streams beyond traditional merchandise sales.
It will enhance the value of sports-related content and strengthen long-term business ties with local authorities, bolstering the group’s operational foundation.
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