TOKYO, Mar 18 (Pulse News Wire) – Jelly Beans Group CO.,LTD. (3070.T) announced today that its board of directors approved a basic agreement with the Japan Handball League (JHL).
The agreement aims to enhance the league's brand value and fan base through the integration of the company’s resources and digital technology. Under the agreement, Jelly Beans Group will support the JHL's marketing efforts, promote attendance, and develop new initiatives such as AI-driven sports analytics projects. The collaboration also includes regular knowledge-sharing sessions to foster sustainable partnerships. This partnership offers several strategic benefits for Jelly Beans Group, including strengthening its portfolio, building a track record in sports DX, and creating new revenue streams through B-to-B ventures leveraging video data and digital content.
Key financial highlights from the JHL's recent fiscal years show total assets increasing from ¥97 million in FY2023 to ¥144 million in FY2025, with operating revenues rising from ¥256 million to ¥420 million during the same period. The JHL reported ordinary profits of ¥--¥22 million, ¥12 million, and ¥85 million for FY2023, FY2024, and FY2025, respectively. The agreement was finalized, marking the immediate commencement of the business cooperation. The impact on Jelly Beans Group's performance for the January 2027 fiscal year is currently being assessed, and any significant developments will be disclosed promptly.
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