JELLY BEANS GROUP Co.,Ltd. [3070.T]
TOKYO, May 28 (Pulse News Wire) – Jelly Beans Group CO.,LTD. (3070.T) announced today that its subsidiary JB BLOCK entered into a strategic partnership with MY-ONE Co., Ltd..
The collaboration aims to leverage Jelly Beans' lifestyle brands and MYONE's marketing expertise to expand into the metaverse sector in both Japan and South Korea. The partnership includes joint planning and execution of experiential marketing initiatives and sales strategies utilizing the MYONE metaverse platform. Expected benefits include enhanced customer experiences through large-scale events, live commerce, and virtual tourism, contributing significantly to revenue growth across various sectors such as fashion, entertainment, and healthcare.
MYONE, founded in 2012, operates a metaverse platform used for medical symposiums and seminars. Its capital is ¥55 million. The agreement builds on Jelly Beans’ recent acquisition of MYONE’s operating rights in Japan, positioning the company for substantial growth in the rapidly expanding metaverse market, which is forecast to reach $150.1 billion globally by 2026 and up to $507.8 billion by 2030.
In addition to enhancing brand presence and driving innovation, the partnership also seeks to address societal challenges through digital transformation solutions in healthcare and regional development projects with local governments.
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