TOKYO, Apr 24 (Pulse News Wire) – 3739.T announced today that its board of directors approved a capital and business partnership with Korean short drama studio Bamboo Network. The collaboration aims to leverage Bamboo Network’s expertise in short-form video content to expand into the growing global short drama market, which is expected to reach approximately ¥1 trillion in Japan by 2026 and $87 billion worldwide by 2029.
Under the agreement, 3739.T will acquire a total of 8,685 shares of Bamboo Network through redeemable convertible preferred stock (RCPS). Post-acquisition, 3739.T will hold a stake of 2.1%. The transaction is valued at 999,973,530 Korean won, equivalent to approximately 5.100 billion based on the exchange rate as of April 2026. The acquisition is scheduled to close on April 30, 2026.
This strategic tie-up also includes joint development of intellectual property (IP) for interactive games and short dramas, as well as shared global licensing rights. Additionally, 3739.T will manage all domestic operations related to distribution, game development, and secondary utilization of Bamboo Network's content in Japan. The partnership reflects 3739.T’s commitment to diversifying revenue streams and enhancing long-term enterprise value. The companies plan to explore synergies to drive growth and improve profitability over time.
Further developments will be disclosed promptly as needed.
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