B-R 31 ICE Cream Reports Strong Second Quarter Sales, Sets New Record

TOKYO, Jul 23 (Pulse News Wire) – B-R 31 ICE Cream CO.,LTD. (2268.T) reported strong sales figures for the second quarter of fiscal 2026, achieving record-high revenue of ¥18.55 billion, up 17.3% compared to the same period last year.

Despite rising raw material costs, the company managed to achieve operating profit of ¥1.424 billion, marking the fifth consecutive half-year period of record-breaking performance. The company's tax-adjusted income stood at ¥1.513 billion, reflecting strategic investments in advertising and promotional activities aimed at boosting customer traffic in the coming quarters. Revenue growth was driven by increased membership engagement, with member sales accounting for 45.4% of total sales. Additionally, the number of domestic stores grew to 1,088 units, representing a net increase of 39 stores compared to the previous year.

In the digital front, B-R 31 ICE CREAM continued to enhance customer convenience through initiatives such as mobile ordering and digital signage. By June 2026, the company’s membership base had surged to ¥1.003 billion users, marking a significant rise from the prior year. These efforts contributed to a robust operational efficiency, maximizing service time per customer while optimizing store operations. Looking ahead, the company remains committed to its long-term strategy outlined in the “Long Range Plan,” aiming to reach a pre-tax operating profit target of ¥3.100 billion by 2031.

Key focus areas include expanding brand power, digitizing operations, enhancing smart retail solutions, and broadening geographical reach both domestically and internationally.