Asterisk Wins RFID Deal With coca Flagship Store

TOKYO, Aug 04 (Pulse News Wire) – Asterisk Inc. (6522.T) announced the deployment of its next-generation RFID solution, 'AsReader BOX-Type,' at the flagship store of apparel brand coca operated by adapt retailing.

The deal marks a significant step towards expanding sales and revenue generation through RFID technology. Adapt retailing's flagship store, located in Tokyo Plaza, features over 100 stores nationwide and adopts Asterisk’s AsReader BOX-Type to enhance operational efficiency and customer experience. This initiative aims to validate the effectiveness of RFID technology in reducing checkout wait times, improving staff workload management, and enhancing overall customer satisfaction.

The product's flexibility and high customization capabilities make it suitable for various retail environments, paving the way for future self-checkout systems. Through this collaboration, Asterisk seeks to demonstrate the potential of RFID solutions in driving digital transformation within retail operations. In his statement, Kazuo Kanmochi, CEO of adapt retailing, highlighted the importance of leveraging innovative technologies to improve customer experiences and streamline operations.

Shigeo Suzuki, President of Asterisk Inc., emphasized the significance of this project in addressing labor shortages and optimizing retail processes, contributing to long-term growth and value enhancement.