TOKYO, Mar 31 (Pulse News Wire) – ZETA Inc. (6031.T) outlined its strategy to capitalize on advancements in AI technology, aiming to drive further growth in digital commerce.
The company reported a revenue increase of 23.8% in the fiscal year ending December 2024, with a total of 238 sites adopting its solutions. ZETA's CX series products, such as ZETA Search and ZETA HashTag, continue to gain traction among high-end e-commerce platforms, contributing significantly to the company’s revenue growth. The firm also highlighted plans to launch major projects in retail media advertising beginning summer 2025, which are expected to exceed initial projections. In addition, ZETA emphasized its commitment to leveraging user-generated content (UGC) assets to enhance AI-driven commerce capabilities.
With over ¥16 million pieces of UGC, the company aims to create unique data assets that cannot be easily replicated by competitors, providing a competitive edge in the evolving marketplace. Looking ahead, ZETA anticipates continued expansion in its retail media advertising sector, projecting a compound annual growth rate (CAGR) of 21%. The company expects this focus to strengthen its revenue base and support long-term profitability. ZETA Inc.
Also noted potential risks associated with talent acquisition and retention as it expands operations, emphasizing ongoing efforts to mitigate these challenges through strategic initiatives.
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