TOKYO, May 19 (Pulse News Wire) – YRGLM Inc. (3690.T) announced today that its board of directors approved entering into a basic agreement to acquire Atara, a marketing consulting firm, aiming to enhance its support for enterprise clients' in-house operations through integration of technology and human expertise.
Atara specializes in end-to-end strategic planning and execution, offering unique training programs and proprietary methodologies to build self-reliant internal teams. By combining YRGLM's AdEvis Campaign Manager software with Atara’s advanced consultancy services, the companies aim to transform client organizations into data-driven marketing management entities. This move also seeks to expand revenue bases through cross-selling opportunities and improve product competitiveness by incorporating field insights into AI algorithms and product development. Key details of the acquisition include: - Atara was established on September 10, 2009, with a capital of ¥47 million.
- As of the latest fiscal year ending December 2025, Atara reported total assets of ¥218 million, operating profit of --¥40 million, and net income of --¥38 million. - The final share purchase price and number of shares remain undetermined due to ongoing negotiations but are expected to conclude by June 12, 2026, with the transaction scheduled for completion by June 30, 2026. Upon successful acquisition, Atara will join YRGLM as a subsidiary from the fourth quarter of the fiscal year ending September 2026. Further impacts on YRGLM's consolidated earnings for the same period are currently being assessed and will be disclosed promptly if significant changes arise.
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