TOKYO, Apr 06 (Pulse News Wire) – Wa,inc. (7683.T) detailed its marketing strategy for fiscal year ending January 2027 during a Q&A session held on March 17, 2026.
The company plans to focus heavily on television commercials and social media advertising in the first quarter to boost brand awareness for its Instant Fit Sneakers. Television ad spending is expected to account for a significant portion of the total advertising budget in the first quarter, followed by optimization based on campaign effectiveness in subsequent quarters. Regarding store expansion and online sales strategies, the firm emphasized increasing online sales ratios while maintaining steady physical store growth. Online channels complement brick-and-mortar stores, enhancing overall sales efficiency.
Additionally, the company is developing seasonal products such as children's indoor shoes and sandals, which are primarily sold through online platforms to manage inventory costs effectively. In response to concerns about profitability without set sale events, management indicated a shift towards sustainable pricing policies rather than relying solely on promotional activities. This approach aims to improve profit margins but acknowledges potential short-term sales impacts. The company also highlighted efforts to diversify production locations beyond China, particularly exploring Southeast Asia, to mitigate risks associated with exchange rates and geopolitical instability.
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