Value Creation Launches New Service 'Influencer Performance Marketing' and Advances Partnership with IMK Lincia
TOKYO, Jul 15 (Pulse News Wire) – Value Creation CO.,LTD. (9238.T) announced the launch of its new service, "Influencer Performance Marketing," alongside the advancement of its partnership with IMK Lincia.
The decision was made during a board meeting held on July 15, 2026. The company also finalized a capital increase through a private placement with Kobayashi Family Capital, which will strengthen its financial foundation and deepen cooperation with the IMK Holdings Group. This initiative marks the first concrete step towards enhancing long-term corporate value. Kobayashi Family Capital, led by CEO Ryota Kobayashi of IMK Holdings, will invest in Value Creation CO.,LTD. IMK Holdings specializes in leveraging networks of artists, celebrities, and influencers to create new businesses and brands across various sectors. By combining their strengths—Value Creation's expertise in advertising operations and data analysis with IMK Lincia’s influencer marketing capabilities—the companies aim to offer comprehensive services covering casting, social media management, ad placements, performance measurement, and data-driven improvements.
Key features of the new service include integrated solutions for influencer marketing, social media campaigns, video ads, and cross-platform advertising. The goal is to maximize clients’ return on investment by providing end-to-end support from brand awareness to conversion optimization. Looking ahead, Value Creation plans to expand its influence marketing efforts beyond traditional methods, incorporating user-generated content, third-party ad distribution, and advanced analytics. The company intends to explore further synergies with IMK Holdings in entertainment, healthcare, beauty, and more, aiming to broaden its application areas within digital marketing and drive sustainable growth. IMK Lincia, established on September 16, 2025, has a capital of ¥5 million (as of July 14, 2026). The firm operates out of Tokyo, Shibuya Ku Jinguumae Go Choume and focuses on marketing initiatives utilizing influencers, along with planning, production, and distribution of digital content and subscription-based services.