Value Creation Expands Marketing Strategy Through Capital and Business Tie-ups

TOKYO, Jul 15 (Pulse News Wire) – Value Creation CO.,LTD. (9238.T) announced plans to enhance its marketing strategy through capital and business tie-ups with IMK Holdings Group.

The company will strengthen its relationship with IMK Holdings Group via a capital participation deal effective June 26, 2026, aiming to establish a strategic partnership. Additionally, Value Creation will accelerate its business collaboration agreement signed on June 26, 2026, to maximize synergies and expand revenue streams. To further diversify its income base, Value Creation will fully launch influencer marketing services.

The company expects significant growth opportunities in this sector, driven by increasing demand for results-focused marketing strategies leveraging social media platforms and influencers. According to CyberBuzz/Digital Impact's survey on domestic social media marketing trends in 2024, the influencer marketing market is projected to grow approximately 1.8 times from 2024 to 2029. By integrating IMK Lincia’s influencer casting capabilities with its own strengths in advertising operations, Value Creation aims to capture expanding market needs.

The company’s end-to-end service offering covers everything from influencer selection and contract negotiation to ad creation and performance analysis, providing comprehensive support for clients' marketing goals.