Ureru Net Advertising Group Co.,Ltd. [9235.T]
TOKYO, Apr 30 (Pulse News Wire) – Ureru Net Advertising Group CO.,LTD. (9235.T) announced today that its board of directors approved a share purchase agreement with Adways Corporation (TICKER_0) to acquire ADWAYS CHINA and ADWAYS ASIA, making them subsidiaries.
The move aims to expand the group's digital marketing operations in China and accelerate global growth. ADWAYS CHINA and ADWAYS ASIA have extensive experience in digital marketing services such as app marketing and live commerce in China. By integrating their local networks and operational capabilities with Ureru Net’s expertise, the group expects to enhance marketing support in China's social media and e-commerce sectors. For fiscal year ending December 31, 2025, ADWAYS CHINA reported revenue of 284 million yen.
The acquisition is expected to strengthen Ureru Net's presence in China immediately upon completion on May 1, 2026. The deal includes a preliminary valuation of approximately ¥4 million, which will result in a goodwill impairment gain recognized as extraordinary income. Looking ahead, Ureru Net plans to leverage its marketing know-how and management infrastructure to rapidly grow its footprint in China. The integration of existing advertising services with live commerce, social media marketing, and cross-border e-commerce support will drive revenue expansion and value enhancement.
The group anticipates gradual improvements in operating profitability and aims to transition into a profit generation phase alongside business growth.
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