Source disclosure: January 14, 2026
Twenty-four seven Holdings Inc. [7074.T]
TOKYO, Jan 14 (Pulse News Wire) -- Twenty-four Seven Holdings Inc. (7074.T), led by President Masahiro Matsuki, announced on Friday that it has revised its three-year medium-term business plan starting from November 2025 to adapt to changing business environments. The new plan, which will cover the period from November 2026 to November 2028, was approved during a board meeting held today.
The company had previously established a three-year medium-term business plan beginning in November 2025, aiming to introduce new courses offering high-quality personal training at more affordable prices under its main brand "24/7Workout." However, due to slower-than-expected progress in some areas, such as customer acquisition rates for newly introduced courses, the company fell short of initial sales targets. Specifically, the upper half of the fiscal year saw membership growth lag behind expectations, resulting in an actual revenue of ¥2,094 million against a budgeted target of ¥2,270 million, representing only 92 percent of the planned amount. This shortfall also affected operating income, leading to negative figures for both operating profit and net income.
To address these challenges, the group decided to revise its numerical goals and store expansion plans through a rolling process. In addition to refining marketing strategies and enhancing customer satisfaction, the company aims to develop new store formats and expand operations further. For instance, the introduction of the "24/7SPORTS CLUB," combining fitness gym facilities, personal training studios, and pilates centers, is expected to broaden the customer base and improve service offerings.
Looking ahead, the company's strategic focus remains on increasing membership numbers and improving customer satisfaction. It plans to enhance existing stores' revenues while boosting the operational efficiency of the "24/7SPORTS CLUB" model stores. By the end of the fiscal year 2026, the company targets a 20 percent increase in active members compared to the previous year-end figure. Additionally, multiple prototype stores of the "24/7SPORTS CLUB" format will be launched this year, focusing particularly on establishing successful models based on free-standing locations.
Regarding the revised medium-term business plan, the company projects steady growth in sales and profitability over the next four years. Sales are forecast to reach ¥3,112 million by November 2028, up from ¥2,094 million in the current fiscal year. Operating profits are anticipated to grow from a deficit of ¥177 million last year to a positive ¥201 million by November 2028. Similarly, net income attributable to shareholders is set to rise from a loss of ¥209 million to a gain of ¥147 million within the same timeframe.
In terms of store expansion, the company now expects to have a total of 133 outlets by November 2028, down slightly from the earlier projection of 143 outlets but still indicating significant growth from the current count of 99 stores. These adjustments reflect the company’s ongoing commitment to adapting its strategy to market conditions while maintaining long-term growth objectives.
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