TOKYO, Jun 15 (Pulse News Wire) – TriIs Incorporated (4840.T) announced a strategic partnership with Fungry Co. to enhance the "CLATHAS" brand's recognition and sales.
The collaboration began on July 01, 2026, following a resolution made at the board meeting on May 14, 2026, which involved transferring related trademark rights to Fungry Co. Under the agreement, both companies will jointly maintain ownership of the "CLATHAS" brand while working together to promote its development. They have also established revenue-sharing arrangements for opportunities generated through their cooperation. Specific contract details remain undisclosed due to confidentiality agreements and operational considerations.
However, TriIs plans to continue expanding distribution channels and strengthening partnerships to boost the brand’s long-term value. Fungry Co., founded in October 2020, brings extensive experience in branding technology and digital marketing, having managed over 12,000 projects. With this partnership, TriIs aims to leverage Fungry Co.'s expertise in digital marketing and creative production to improve customer engagement and expand sales opportunities for licensees. Key initiatives include enhancing the official portal site for "CLATHAS," creating promotional digital assets, setting up cross-category customer touchpoints via LINE and emails, and utilizing marketing data for more informed decision-making.
The partnership is expected to reduce promotional costs for licensees, unify brand messaging, and drive cross-selling opportunities across categories.
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