THE WHY HOW DO COMPANY,Inc. [3823.T]
TOKYO, Apr 16 (Pulse News Wire) – THE WHY HOW DO Company,inc. (3823.T) announced today that its board of directors held on April 16 decided to acquire all shares of Nihon Purekin-gyo Co., Ltd.
(formerly known as Japan Heritage Co., Ltd.), transforming it into a subsidiary. This move aims to kickstart a precious metals trading business amid growing gold prices due to unstable global economic conditions. The acquisition involves investing a total of ¥60 million, with ¥10 million coming from internal funds through capital increase and the remaining ¥50 million allocated as working capital for operations. The newly acquired subsidiary will operate two sales channels: online direct sales via specialized websites and LINE payments managed centrally, and offline sales through booths set up in major shopping centers nationwide. Nihon Purekin-gyo’s business model includes importing gold from suppliers and selling it through agency distribution networks, minimizing inventory holding time and price fluctuation risks.
Revenue will be generated based on the difference between purchase and sale prices, ensuring stable profits while keeping inventory risk low. As part of future plans, the company intends to focus on building its network and sales infrastructure in the initial phase, gradually expanding transaction volumes. Detailed numerical targets will be disclosed as progress is made. In related developments, the company also outlined key details of the target firm, noting that Nihon Purekin-gyo was established on March 17, 2008, with a capital of ¥100,000. Following the acquisition, The Why How Do Company will own 910 shares, representing 100% percent of the total outstanding shares, with a planned operational launch date of May 1, 2026.
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