Shiseido Company,Limited [4911.T]
TOKYO, May 12 (Pulse News Wire) – Shiseido Company,limited (4911.T) reported a revenue decline in its fiscal first quarter ending March 31, 2026, but managed to increase core operating profit through cost management and structural reforms. Revenue was ¥2,320 billion compared to the previous year, impacted by delayed brand launches and inventory adjustments.
However, core operating profit rose to ¥130 billion, up from ¥83 billion last year, driven by restructuring benefits and global cost-cutting measures. Non-core items decreased slightly from -¥10 billion to -¥7 billion. Despite lower sales, the company achieved higher profitability due to effective cost management across regions.
In Japan, local brands continued to drive growth despite a slight decrease in inbound tourism from China. In China and travel retail, the company maintained strong performance amid geopolitical risks, adjusting strategies to capture opportunities in emerging markets. North America saw steady progress towards annual black ink, while Asia Pacific experienced robust expansion fueled by strategic investments and channel optimization.
Looking ahead, Shiseido plans to further enhance operational efficiency and resource allocation to mitigate ongoing geopolitical uncertainties and achieve its mid-term targets by accelerating transformation efforts.
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