TOKYO, May 19 (Pulse News Wire) – Reskill Corp. (291A.T) addressed investor concerns regarding its fiscal 2027 operating profit plan, which anticipates a significant decline due to a mass advertising campaign aimed at boosting brand awareness.
CEO Matsuda Ko explained that while the investment could potentially lead to increased sales revenue, the projected impact on operating profit remains substantial. Without the planned advertising, the company would have expected higher profits similar to those seen in fiscal 2026. The company plans to primarily focus on video advertisements, gradually expanding to television commercials based on results. Should the initial hypothesis prove incorrect, Reskill Corp. intends to revert to previous strategies.
Long-term cost-benefit analysis will determine the effectiveness of the campaign. While various improvements have been identified, the company expects to return to prior growth levels next year. Investment resource allocation will depend on future performance outcomes. In response to queries about AI's impact on biz training, Reskill Corp. stated there has been no negative effect so far.
The company continues to prioritize growth in biz training, which has historically outpaced other segments since its initial public offering.
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