Source disclosure: February 13, 2026
NOVARESE,Inc. [9160.T]
TOKYO — Novarese, Inc., and Escry, Inc., have agreed to change their company name following their planned merger, which is set to take place on April 1, 2026, subject to shareholder approvals. The companies announced this decision today after extensive discussions regarding their post-merger business strategies.
The merger between Novarese, represented by Chairman and CEO Yoichi Ogino (code number: 9160), and Escry, led by President and CEO Morihisa Shibuya (code number: 2160), was first disclosed on November 14, 2025. Both companies will be equally integrated under the new entity, with Novarese absorbing Escry as part of the merger agreement. This move aims to create a unified group that can better articulate its future vision and strategic direction.
Escry's special shareholders' meeting scheduled for March 17, 2026, and Novarese's annual general meeting slated for March 19, 2026, must approve the merger and related changes to the articles of incorporation before the transaction becomes effective on April 1, 2026. Upon approval, the combined entity will adopt the new name "On The Page, Inc." ().
The rationale behind the name change reflects the companies’ commitment to expanding beyond traditional wedding services to encompass broader life stages. By adopting the new moniker, On The Page seeks to emphasize its role in capturing significant moments throughout customers' lives, much like how a wedding represents an important page in one’s life story.
This transition also signals a shift towards building long-term relationships with clients while leveraging synergies from merged operations to enhance service offerings and strengthen overall business foundations. The new identity, "On The Page," encapsulates the aspiration to continuously deliver meaningful experiences akin to inscribing memorable events onto the pages of life itself.
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