TOKYO, Mar 13 (Pulse News Wire) – Moi Corporation (5031.T) reported a decline in fees due to a shift towards web payments, which management believes is a structural change rather than temporary. The company noted that while web payment ratios increased, leading to reduced transaction fees, there remains potential for further improvements in operating profit margins.
Regarding points per user (PU), Moi acknowledged ongoing challenges despite efforts such as collaborations with popular characters and seasonal campaigns aimed at boosting point spending. While membership-based revenue showed stronger growth, reaching 1.8 times the level of points PU, the company plans to focus more directly on increasing points PU going forward. In response to shareholder feedback, Moi introduced a preferential program for shareholders, aiming to enhance engagement and encourage long-term shareholding.
However, the company faced criticism over post-rights determination stock price declines and is considering adding continuous holding conditions to future programs. For initiatives to improve user satisfaction and expand its community, Moi plans to invest in offline events, including a June exhibition featuring artwork created by streamers based on their experiences. Management sees these efforts as crucial for fostering loyalty and enhancing overall user experience.
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