TOKYO, Apr 30 (Pulse News Wire) – Mercury Inc. (5025.T) reported a revenue decline of YoY-9% for the fiscal year ending February 2026, despite maintaining its overall forecast.
Operating profit saw a significant decrease due to higher-than-planned research and development expenses and relocation costs, falling YoY-56%. However, the company expects a substantial increase in operating profit going forward, driven by high-margin SaaS services and reduced software depreciation expenses. In the digital marketing sector, Mercury plans to capitalize on growing internet advertising expenditures, which are projected to reach 4 trillion ¥45.90 billion by 2025, surpassing traditional media ad spending.
The firm's digital marketing initiatives aim to expand beyond 2025, leveraging increased online advertising budgets. Looking ahead, Mercury intends to enhance its customer base through cross-selling and upselling strategies while developing new products and expanding into additional service areas. The company also forecasts a YoY5% growth in platform revenues due to price adjustments for its SaaS offerings.
Additionally, Mercury seeks to boost digital marketing revenues by forming specialized planning teams to deliver consistent high-level proposals.
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