Lovable Marketing Group,inc. Reports FY2025 Earnings Presentation

Source disclosure: February 18, 2026

Lovable Marketing Group,inc. [9254.T]

TOKYO, Feb 18 (Kyodo) - The Lovable Marketing Group Inc., represented by President and CEO Masayuki Hayashi, announced today that its board of directors has approved the acquisition of all shares of Rice Curry LS Co., Ltd., a subsidiary of Muscat Group Inc., effective from February 18, 2026. This move is aimed at strengthening the company's position as a leading player in social media marketing.

The acquisition is part of the group's growth strategy to achieve sustainable value enhancement through organic growth based on a solid customer base while expanding into new areas such as overseas markets and M&A activities. Rice Curry LS specializes in providing comprehensive support services for lifestyle-related sectors including apparel, entertainment, cosmetics, electronics, commercial facilities, and transportation services. By integrating RCLS's expertise in influencer marketing and multifaceted solutions, the Lovable Marketing Group aims to significantly enhance its market share and reinforce its leadership position within the industry.

Specifically, the acquisition will enable the group to leverage synergies arising from the integration of RCLS’s operations, which include strategic planning, effectiveness evaluation, product development support, offline event planning, short drama production, and self-media operation. These capabilities complement the existing portfolio of the Lovable Marketing Group, particularly in the area of influencer marketing, thereby driving higher revenue per transaction and attracting new customers more efficiently.

To provide shareholders and investors with deeper insights into this acquisition and its implications for future growth strategies, an online supplementary briefing session will be held via Zoom Webinar on February 24, 2026, from 16:30 to 17:30 Japan Standard Time. Interested parties can register in advance using the provided link: https://www.kojintoushika.com/live-2-24-tue-lovable-marketing/.

Regarding the specifics of the acquisition, Rice Curry LS was established through a spin-off from Rice Curry Plus Co., Ltd., another subsidiary of Muscat Group Inc. As of now, Rice Curry LS does not have a finalized fiscal year-end report due to its recent establishment; however, it is expected to inherit assets and liabilities from Rice Curry Plus Co., Ltd., pending further detailed examination. For reference, the latest fiscal year ended March 2025 saw the transferred business segment generate sales revenues of 643 million yen and pre-tax operating profits of 275 million yen.

In terms of ownership structure post-acquisition, the Lovable Marketing Group will hold 100 percent of the ordinary shares of Rice Curry LS, amounting to a total consideration of approximately 748 million yen, inclusive of due diligence costs and brokerage fees. The exact date of the share transfer is anticipated to take place sometime in March 2026, subject to final contractual agreements being formalized on February 18, 2026.

This strategic move underscores the Lovable Marketing Group's commitment to leveraging M&A opportunities to consolidate resources and accelerate the adoption of "lovable marketing" across various industries, positioning itself as a top-tier marketing enterprise in Japan. Further updates regarding the impact on consolidated earnings forecasts for the fiscal year ending March 2026 will be communicated promptly once they become available.

Note: Financial figures from the earnings presentation have been removed pending correction. For accurate figures, refer to the company's earnings summary (kessan tanshin) filed separately on TDNet.