Source disclosure: January 28, 2026
Kitanotatsujin Corporation [2930.T]
TOKYO, Jan 28 (Pulse News Wire) – Kitanotatsujin Corporation (2930.T) decided to invest in Live Commerce Japan through a third-party allotment capital increase subscription. The investment aims to leverage Live Commerce Japan's expertise in live commerce to enhance Kitanotatsujin’s presence in the growing e-commerce market.
Live Commerce Japan was established in August 2025 by three Chinese entrepreneurs and has achieved significant success, particularly on TikTok Shop, where it recorded sales exceeding ¥1 billion within five days of launch. Live Commerce Japan operates beyond casting services, integrating planning, operations, and proven strategies for boosting sales. Its leadership includes individuals well-versed in both Chinese and Japanese e-commerce markets. By combining Live Commerce Japan’s successful models with Kitanotatsujin’s product development and marketing assets, the companies aim to secure a leading position in the Japanese live commerce sector.
The investment amount remains undisclosed due to mutual agreement. The planned execution date is January 30, 2026. As of December 15, 2025, Live Commerce Japan had a capital of ¥5 million. The impact on Kitanotatsujin’s consolidated performance for the fiscal year ending February 2026 is expected to be minor.
Any future developments requiring disclosure will be promptly communicated.
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