TOKYO, Apr 14 (Pulse News Wire) – Ichigo Inc. (2337.T) announced today that it will terminate its top partnership agreement with the Japan Professional Football League (J.League) effective June 30, 2026.
The decision comes after achieving significant results since becoming a top partner in 2019, including brand recognition enhancement and network expansion with clubs and municipalities across Japan. As part of this transition, Ichigo also decided to conclude its shareholder and investor benefits program associated with the J-League partnership. Details of the termination and future initiatives can be found in today's press release available on the company’s website. Moving forward, Ichigo plans to focus on developing a model combining regional sports and real estate. Key efforts will center around Tegevajaro Miyazaki, which achieved promotion to J2 in the 2025 season.
By concentrating resources on this club, Ichigo aims to foster community engagement through various sports programs such as the Ichigo Athletics Club and Ichigo Tennis Club, contributing to regional revitalization and sustainable community development. Additionally, Ichigo is currently leading renovations to upgrade the Shimane Susano Magic Home Arena in Matsue City to meet B.LEAGUE Premier standards. Through continued collaboration and cooperation, the company intends to implement the value of sports throughout society nationwide. Impact on Financial Performance The company expects the impact on its consolidated performance for the fiscal year ending February 2027 to be minor. Ichigo remains committed to creating sustainable infrastructure through sports, supporting people's enriched lives and contributing to a richer society.
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