HAKUHODO DY HOLDINGS INCORPORATED [2433.T]
TOKYO, May 26 (Pulse News Wire) – Hakuhodo Dy Holdings Incorporated (2433.T) outlined its fiscal year 2027 guidance during a briefing held on May 12 from 3:00 p.m. to 4:00 p.m.
The company expects domestic ad market growth around mid-single digits and higher growth rates overseas, though Middle East tensions could impact ASEAN regions more severely. Regarding costs, the firm anticipates overall selling, general, and administrative expenses to increase by approximately 6%. Excluding Digital Holdings, expenses are expected to rise by roughly 3%.
Increased depreciation due to digital system investments and controlled personnel costs post-restructuring efforts will limit total expense growth to about 3% excluding Digital Holdings. For the upcoming fiscal year, Hakuhodo Dy projects organic sales growth of 3% without considering the impact of Digital Holdings. Television advertising revenue is forecast to remain flat while internet advertising is anticipated to grow by about 7%, driven by video, OTT, and retail media expansion.
In addition, the company plans to leverage synergies from integrating Digital Holdings and Hakuhodo DY ONE to enhance profitability across various sectors, aiming for higher margins beyond initial projections.
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