Genda Taps SBI Group for Entertainment Expansion

TOKYO, Jul 29 (Pulse News Wire) – Genda Inc. (9166.T) announced that it has entered into a capital and business alliance agreement with SBI Holdings Co., Ltd.

The pact includes a ¥3 billion investment by Genda in SBI Neo Content Investment Limited Partnership Fund and potential acquisition of up to 1.00% of Genda's outstanding shares by SBI Holdings or its subsidiaries through open market purchases by June 30, 2026. Under the agreement, Genda aims to leverage SBI’s extensive customer base and financial services to expand its entertainment platforms and content businesses.

Both companies plan to collaborate on joint marketing strategies combining SBI’s media assets with Genda’s operational platforms. SBI Holdings was established on July 08, 1999, with a capital of ¥238.0 billion as of March 31, 2026.

The partnership seeks to foster growth in the entertainment sector by integrating financial and digital capabilities.