TOKYO, Jun 22 (Pulse News Wire) – Gaiax(3775.NG) decided today to acquire shares of kokodear Co., Ltd., making it a subsidiary. The move aims to strengthen its presence in the growing HR sector and enhance existing marketing services.
Gaiax, which operates social media services and provides various marketing support, plans to integrate kokodear's capabilities to bolster its HR initiatives. Kokodear offers full-funnel creative and marketing studio services, from upstream product development to SNS strategy consulting. By combining kokodear’s expertise with its own strengths in social media and community management, Gaiax expects to improve cross-selling opportunities and increase revenue per customer. Kokodear was established on April 27, 2022, and has been providing branding design, advertising, and content creation services since then. It currently holds a capital of ¥2 million. The acquisition is scheduled to take place on July 1, 2026, pending contract finalization on June 25, 2026.
In recent years, kokodear has shown steady growth, with total assets reaching ¥111 million in the fiscal year ending March 2026. Operating profit stood at ¥18 million during the same period. The acquisition aligns with Gaiax's strategic goals to expand its service offerings and capture a larger share of the HR market. The transaction involves acquiring 180 shares, with the price remaining undisclosed due to confidentiality agreements. Post-acquisition, Gaiax will hold 180 shares, representing 90.0% percent of kokodear's equity. Further details on the impact on consolidated earnings will be disclosed once evaluated.
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