TOKYO, Apr 30 (Pulse News Wire) – Fonfun Corporation (2323.T) announced the acquisition of the sales performance management SaaS product “Sales Performer” from Digros Co., Ltd. The transaction is expected to contribute to the expansion of its cloud segment operations and enhance real-time sharing and visualization of sales progress.
Digros, established in June 2009, specializes in sales negotiation support services. The deal includes customer contracts and service rights related to the Sales Performer business. Fonfun expects direct synergies and improved adjusted EBITDA post-acquisition.
The acquisition was valued at approximately 227 million based on projected revenue of ¥189 million and operating profit of ¥71¥85 million. Fonfun's strategy focuses on stock-based recurring revenues through targeted mergers and acquisitions in the digital transformation (DX) sector. The company adheres to strict criteria, targeting profitable businesses with investment recovery periods within five years.
This acquisition aligns with their ongoing efforts to strengthen their portfolio in the SaaS and IT sectors.
🟢 Confidence: High AI-translated content.