TOKYO, May 08 (Pulse News Wire) – Dairei CO.,LTD. (2883.T) announced its new mid-term business plan covering fiscal years 2026 through 2028 during a board meeting held on May 08, 2026.
The plan emphasizes adapting to changing environments and focusing on shrimp and fishbone-free seafood products tailored to evolving consumer trends. In light of declining fish consumption and rising raw material costs due to global competition, the company plans to enhance production efficiency and diversify supply sources to ensure stable product availability. Additionally, Dairei intends to expand its presence in both B-to-B and B-to-C markets, leveraging e-commerce platforms for growth. The firm also aims to strengthen partnerships with external companies to develop innovative sales strategies. Furthermore, the company remains committed to social contributions and reducing food waste.
It will continue providing ingredients to children's cafeterias and explore ways to utilize irregular raw materials effectively. These efforts align with Dairei’s goal of solidifying its position as a trusted frozen food manufacturer while fostering sustainable business development. To achieve sustained growth, Dairei outlined several strategic initiatives, including enhancing collaboration with partner firms to streamline resource acquisition and distribution processes. The company will also focus on risk management by diversifying suppliers and expanding meat imports from Thailand to stabilize prices. Social contribution activities such as supporting children's cafeterias will be expanded to reduce food waste and promote community engagement.
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