TOKYO, May 01 (Pulse News Wire) – Bestone.com Co.,ltd (6577.T) announced today the launch of a special collaboration cruise featuring popular vocal group Pure. The three-day cruise aboard the newly renovated Costa Serena departs on September 12, 2026, from Busan and arrives in Kobe.
The cruise offers various cabin options ranging from interior rooms to suites, priced per person based on two guests per room. Highlights include live performances and talk shows hosted by Pure on the main stage, which accommodates approximately 1,000 people. Additionally, the cruise features Italian cuisine, entertainment activities, and an all-inclusive drinks package. This initiative is expected to contribute significantly to sales in fiscal 2027, with projected revenues up to September 12, 2026.
However, its impact on the current fiscal year ending June 2026 is anticipated to be minor. Bestone.Com plans to revise its performance forecast for the next fiscal year considering this project's potential revenue. The Costa Serena underwent major renovations in November 2025, enhancing its facilities such as restaurants, lounges, theaters, pools, and spas. The ship, capable of accommodating nearly 3,500 passengers, boasts modern amenities and a vibrant atmosphere reflective of Italian culture.
Looking ahead, Bestone.Com intends to continue integrating entertainment elements into future cruises, aiming to offer unique travel experiences through high-value-added services.
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