Source disclosure: February 06, 2026
Bestone.Com Co.,Ltd [6577.T]
The company’s total reservations for January reached ¥343.1 million.
This figure surpasses the previous record of ¥341.9 million set in January 2024, marking a significant increase of 0.3%. The surge in reservations was primarily driven by promotional campaigns such as the "Total ¥100 million Super Refund New Year Campaign," which boosted sales for cruises scheduled during the 2026 Golden Week, including Costa Serena's Kanazawa-based charter cruises and MSC Cruises' offerings in Golden Week Kikan.
Additionally, Princess Cruises’ Diamond Princess sale week campaign contributed positively to bookings for voyages from 2026 to 2027. The launch of ticketing for Mitsui Oceania Sakura, debuting in September 2026, along with an uptick in high-value overseas departures, also played key roles in driving up reservations.
Moving forward, the company plans to issue press releases whenever there are substantial changes in monthly reservation trends or overall booking conditions.
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