TOKYO, Apr 03 (Pulse News Wire) – Asahi CO.,LTD. (3333.T) announced the establishment of its mid-term business plan “VISION2028” covering fiscal years 2027 through 2029.
The plan was approved during a board meeting held on April 03, 2026. In light of significant changes in the domestic bicycle market, including structural declines and shifts in consumer behavior, ASAHI aims to transition away from relying solely on new bike sales for growth. The company plans to build a circular economy model leveraging existing stores and infrastructure, focusing on sustainable growth and enhancing corporate value.
Under the new strategy, ASAHI targets revenue of ¥850 billion and operating profit of ¥68 billion over the next three years. The company also emphasizes expanding its electric bicycle offerings and improving customer service experiences while adapting to economic challenges such as inflationary pressures and supply chain disruptions. The detailed plan is available in attached documents.
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