TOKYO, Mar 25 (Pulse News Wire) – Aida Sekkei CO.,LTD. (299A.T) outlined its plans for the upcoming quarter, indicating a shift towards more conservative spending on advertising and promotion while optimizing hiring strategies amid advancements in AI technology.
Regarding marketing expenses, the company stated that it intends to reduce advertising costs compared to the previous quarter due to higher ad prices during January to March. Last year, increased expenditures were made in the fourth quarter as part of the initial public offering (IPO) strategy, but this time around, the focus is on ensuring profitability through strategic cost management. In terms of staffing, Aida Sekkei emphasized its commitment to enhancing productivity via AI adoption. The firm is currently refining its recruitment plan to maintain efficiency without relying heavily on additional personnel.
Specifically, the company plans to reassess the scale of future hiring based on organizational needs, particularly for recent graduates. Additionally, the company highlighted the effectiveness of its “Try It” program aimed at boosting brand loyalty among consumers. Participants in this initiative show improved post-program purchase rates, underscoring its value in driving sustained sales growth. While expanding into the food service sector remains a priority, Aida Sekkei is proceeding cautiously, focusing on high-value delivery-related projects to maximize potential returns.
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